“Noise continue to be one of our longer term partners and provided a central foundation on social for us to see great year on year growth across the entire business.. We cannot recommend them enough”
Nicola Randall, Head of Marketing, Brothers Cider
The brief.
Born at Glastonbury Festival, Brothers Cider had been a staple of the festival market for over two decades before venturing into bars, pubs and stores. With plans to launch a menu of new flavours, their tagline ‘A curious mix, is the driving force behind the brands identity, letting users experiment with their taste buds across a variety of different flavour profiles - It was time to take Brothers social game to another level.
The strategy.
We developed a year long ever evolving social strategy and content plan that would drive social growth and engagement of 18-34 year olds in the UK whilst rallying excitement around the new range of flavours. We started by identifying some key elements of the Brothers brand that Gen z’ers could relate to. These included the curiosity of trying new and exciting flavours, a sense of adventure and being able to enjoy music festivals with friends. Our creative team then designed a seasonal content series for social around these themes. Our in-house designers, videographers and animators created an entirely new social brand from scratch, playing into all of these themes, our creative output included a mix of product shoots, interactive stories, recipe videos, historical information about the Brothers brand and lifestyle shots from festivals.
Social Branding
Video Production
Social community management
Motion & Animation
Paid Social Ads
Creative Strategy
Campaign Strategy
